ATONE

Atone is a concept for a retail store in Los Angeles' fermentation district, offering elevated basics and sunglasses for men, women, and children. Inspired by the area's rich winemaking history, the design features terracotta and amber clay tones representing the soil, with green hues reflecting the vines. Targeting evening shoppers, dim amber lighting mimics the alpine glow at sunset, creating a warm, welcoming atmosphere. Inlaid LEDs wash the walls and ceilings; while glowing cubical display cases and backlit clothing panels highlight the merchandise, with directional overhead lights adding focused illumination.